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Data Security & Traffic Management
When it came time to execute the digital side of The Many’s “Refuse to Blend In” campaign, they knew just who to call: DaveVSDave. We were honored to be chosen as their partner for this exciting event, which took place in Austin, Los Angeles, and New York City.
During the activation, attendees were invited to claim a free bag of Chameleon Coffee from the website we built for the campaign. And let’s just say, the response was overwhelming – Nestle gave away over 3,000 bags of coffee and hundreds of coupons through our website alone. Talk about a successful campaign! We’re proud to have played a part in helping The Many shake things up and stand out from the competition.
When word got out that there was free coffee up for grabs as part of The Many’s “Refuse to Blend In” campaign, our website saw a massive influx of submissions. But no worries, we were prepared for this and had built our servers to withstand even the busiest traffic spikes. In just a few days, we received tens of thousands of submissions.
But it wasn’t just about handling high volume – we also had to ensure data security. Using end-to-end encryption and AWS’s KMS encryption, we were able to keep everyone’s data safe and secure. And to make sure we didn’t get any duplicate submissions, we required both a unique email address and mailing address for each user. We also utilized Google Re-Captcha and Google Address Autocomplete to standardize data and eliminate any sneaky bots. All in a day’s work for our skilled team at DaveVSDave!
When it comes to handling consumer data for a big name brand client, you can’t be too careful. That’s why we went above and beyond with our security measures for The Many’s “Refuse to Blend In” campaign. In addition to data encryption, we set up the back end to be a veritable citadel, only allowing a select few whitelisted IPs to enter.
Once inside, our custom dashboard page made it easy for the product fulfillment partner to find and retrieve the data they needed, including the option to directly download a password-protected CSV. All while keeping everything secure and protected. That’s the kind of reliability and professionalism you can expect from our team at DaveVSDave.
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